***The other day I investigated a membership at Gold's Gym and was introduced to a very over-zealous personal trainer turned salesman...
1. The goal of Jason's sales pitch was to get me to sign a contract with Gold's Gym for 24 months so that Gold's Gym could make that much more money and so that he could make commission. He wanted me to sign a contract that very same day.
2. His argument was that if I signed the contract that day (and that day only) I would not have to put money down, and I would have a low monthly payment. He said it was a deal that they only offered once a year, and that I was so lucky to have come in when I did. He said that there was no better time than now to get in shape with swimsuit season just around the corner.
3. The audience was myself, someone interested in joining a gym to get into shape in a safe, cool environment during the summer. I care about fitness, about health, and self-improvement is important. I'm also a poor college student.
4. His sales pitch used pathos in that he brought up swimsuit season, which he knows will go straight to a girl's emotional response. No one wants to be self-conscious or embarrassed in a swimsuit, and he appealed to that fear. He also used logos by arguing that it was the smartest decision to sign up that day instead of wait until the next day. When I told him I wouldn't be here in Provo for two more years, he pulled out his calculator and used logic to say it would still be cheaper to sign the 24 month contract instead of one for less. Go figure....
5. His sales pitch was effective because I ended up joining. I was already planning on doing it anyway, so maybe that influenced my decision more than his sale, but he was willing to work with me, and that helped convince me that I wanted to do it.
STAR:
His evidence was relevant. He talked a lot about payments, which is something a poor college student would be very concerned about. His evidence was also typical, since it connected with me and he talked about things I would expect at other gyms.
About Me
- Jessica and Tyler
- we are cold-handed but warm-hearted cereal lovers. she is a perfectionist who can’t spell. he is a perfectionist who can’t multi-task. she is a broadway junkie who would sell her soul for a good show. he is an endorphin addict who would give his right eye for a good run. we are both believers. she is fascinated by people, by culture, by religion and by art. he is intrigued by the human body, by philosophy, by religion and by optimization. she is shy but driven, quiet but possesses loud opinions. he is reserved but motivated, serious but insane. she left her heart in a small argentine town at the end of the world. he left his heart at the base of the italian alps. somehow, our lost hearts found each other. we both have hope in the world and in people. we both want to make a difference...the rest is still unwritten.
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